How To Make The Most of Web Meetings

All business is based on relationships which is why so much importance is placed on face-to-face communication.  It can be hard to fashion good relationships just through email or on the phone.  

Unfortunately some people view live webinars as one-way communication that doesn’t offer them a  real opportunity for building those relationships. Usually this is because they don't realise how to take advantage of the interactive components of these tools.

Research shows that audiences quite like live webinars if they are well done and focused on their needs. Not having to   leave their desk, or have a sales person in their office they can’t get rid of, is an attractive pro for any customer/client.  

Generally the most common mistakes are:

   
• Not being relevant to the customer’s business or needs
   
• Information overload, most of it being irrelevant at the early stage of the sales cycle
   
• Not answering the customer’s most pressing questions in a  timely manner
   
• Boring presenters - The people doing the presentation are often subject matter experts but not compelling presenters

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